Sizing up the competition

It’s always a good idea to know what’s going on around you. For writing, this means following what books are reaching their audience well and which authors are positioning themselves well. In other words, what you and your projects are up against.

At times, this may be intimidating. Consider that your book may fall into a category that features some strong writers and titles. If you look too closely, you may wonder whether you’d ever be able to compete. Yet, this step also allows you to discover what is working for your competition and what isn’t.

In your Project Plan, there’s space to note answers to the following questions:

  • Who offers a competing product?
  • Are they effectively reaching their audience
  • How are they reaching their audience?
  • What makes your project unique?