As you go through your tactics, you’ll notice that some of them have costs associated with them. For example, with your photograph, do you have a friend that can help you for free or will you need to pay a professional? Do you need to invest in business cards or promotional postcards? What about updated software or a new computer?
Note the costs and take a look at your budget. If you’re like me, you don’t have a pile of cash in a shoebox in your closet and will need to plan for the larger expenditures. Considering this when you’re working out your timeline.