Defining your product

This piece comes from marketing plans. Product, Positioning, Price, Promotion. What are you selling? What makes it unique? Where will people find it? How much will it cost? How will they hear about it?

When looking at your writing as a career, it’s important to realize that you are a product, as much as and yet separate and distinct from the writing you actually publish.

Using the direction that follows, complete the Writer Promotion Plan template for YOU as a product and use the Writer Product Plan template to fill in the details of one of your projects. If you have multiple projects, use a separate Product Plan template for each. For example, a children’s chapter book series would fall into a single Project Plan even though there are multiple titles, however if you’re also working on a children’s non-fiction on Egypt, that’d be a separate Project Plan.

Also, since the details for the Promotion section can be lengthy, I’ve created a separate section for it: Conduits. You’ll find it further along.

YOU

Product:  Yes! You are a product! So, describe what you are. This could be a one-sentence description or a three of four-sentence mini-bio, including more of your background and experience. An example: Professional writer of children’s fiction and non-fiction.

Positioning: Can you position yourself as an expert? Do you have any unique skills, perspective or focus?

Price: Are you writing to make some cash or writing for pleasure? Are you going to write-for-hire, make your stories available on the web for free or wait for that publishing deal?

YOUR PROJECT

Product:  What books are you selling? It isn’t your pitch for your book, but rather a general description of your books as an overall product. An example: A series of chapter books for mystery lovers aged 9-11.

Positioning: Where exactly will your book(s) fit on the bookshelf? Where will they be found online? In the library? What will make it stand out in the category?

Price: Although you may not have any control over the price of your books if you’re going with a traditional publishing company, I do think its important to consider the price-point your book(s) will be sold at. Hardcover? Mass market? eBook at a premium price or at a sell-lots-fast price? Do you have any special production requirements that would make your book overly expensive to produce, such as pull-out postcards in a picture book

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